Get Active in Our Amazing Community of Over 451,000 Peers!

Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!

how to estimate market size of weddings in the US on the demand side?

Market sizing
Recent activity on Mar 21, 2019
1 Answer
4.0 k Views
B asked on Mar 20, 2019
McKinsey cases only

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Guennael
Expert
replied on Mar 21, 2019
Ex-MBB, Experienced Hire; I will teach you not only the how, but also the why of case interviews

US population

US adult population

US adult population who will never get married

US adult population who will get married / 2 (it takes 2 people to a wedding)

US adult population who will get married more than once / 2

Add up the total number of weddings that current US adults are expected to go through in their life, divide by number of years spent in adult life

Bonus points: Trend for fewer / later marriage now than in your grand-parents' generation

Was this answer helpful?
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely