how to estimate market size of weddings in the US on the demand side?

Market sizing
Recent activity on Mar 21, 2019
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B asked on Mar 20, 2019
McKinsey cases only

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Guennael
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replied on Mar 21, 2019
Ex-MBB, Experienced Hire; I will teach you not only the how, but also the why of case interviews

US population

US adult population

US adult population who will never get married

US adult population who will get married / 2 (it takes 2 people to a wedding)

US adult population who will get married more than once / 2

Add up the total number of weddings that current US adults are expected to go through in their life, divide by number of years spent in adult life

Bonus points: Trend for fewer / later marriage now than in your grand-parents' generation

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Guennael

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