Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Back to overview

How table 4 is calculated?

1
4.6k
18
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Deleted
Coach
edited on Nov 26, 2019
McKinsey | BCG | CERN| University of Cambridge

Hi Saikrishna,

I believe that the first column figure (2019B) is a present figure readily available from the client in the case practice. As such, the figure can supposedly be requested. The sales volume figures at the following years are estimated values, this can either be a result of client's internal projection, or we can take a growth assumption on mobile segment sales compared to the overall parking market should we need to estimate it ourselves.

If you take a look, the present value of mobile segment sales volume is 2.5% of the total market. By assuming that the mobile market share will increase by a multiples factor between 1.5 to 2 and the total market size remains stable, then the figure would increase to 5% in 2020, 10% in 2021, 15% in 2022, 25% in 2023.

From here, we take similar percentage amount above for Parking-App share as a fraction of the mobile segment market, reflecting similar growth rate. Hence on 2020, the Parking-App share is at 2.5% of the mobile market, while it is projected to grow to 5% and 10% of mobile market in 2021 and 2022 respectively.

Finally, for the last row, we take the 10% commission share figure from Exhibit 1 to come up with the numbers.

Hope it helps.

Kind regards,

Nathan

Anonymous
on Oct 16, 2020
Thanks Nathan. So there is no info about those numbers in the case, right? Is there any way to calculate the 2019B with the info that we have in the case before question 4? The rest are all just assumptions, correct? Are there any hints in the text that could give us idea during the case that we should make those assumptions?
Similar Questions
Consulting
How should I explain a change in course at university? Will it be asked of me?
on Apr 14, 2025
Global
10
3.7k
Top answer by
Alessa
Coach
xMcKinsey & Company | xBCG | +200 individual & group coachings | feel free to schedule a 15 min intro call for free
81
10 Answers
3.7k Views
+7
Consulting
Just did the Mckinsey Solve Game (January 2025) - got some questions/insights
on Apr 24, 2025
Global
5
4.0k
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
42
5 Answers
4.0k Views
+2
Consulting
Want IAPP AIGP (Artificial Intelligence Governance Professional) Exam sample Questions
on Apr 14, 2025
Global
4
2.6k
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
56
4 Answers
2.6k Views
+1
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
Thanks for your feedback! Your opinion helps us make PrepLounge even better.