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Hello experts in the house. Is a 230 word cover letter too short?

Cover letter Experts
New answer on Aug 20, 2020
3 Answers
1.8 k Views
Anonymous A asked on Jun 24, 2019

Following an online recommendation that says consulting firm prefers a shorter cover letter, I made my cover letter just about 230 words.


  • I have the opening paragraph that talks about my interest in the role and my qualification briefly
  • A middle paragraph that started with why I am qualified for the role. This middle paragraph is where I have details about my past work experience. I put each experience in a bullet point format for easy reading. Each bullet point is about 3 lines long.

And I have my concluding paragraph. Everything is under 300 words. Do you think this will be appropriate or come across as too short?


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Best answer
Anonymous replied on Aug 20, 2020

Dear A,

Add another paragraph on why you targeted this specific company (office, location).


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Content Creator
replied on Jun 25, 2019
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success (➡ | Ex BCG | 10Y+ Coaching

Hi Anonymous,

I agree with Vlad, definitely add a paragraph for the company you want to apply to. You should make the paragraph specific enough so that it cannot really be reused for other application – basically, you have to show that you have done due diligence on the company.

Potential topics that you can use to show you know the company include:

  • Company potential: how much the company is growing, which is a good guarantee for your future opportunities as well
  • Sectors of interest: specific focus of the company in areas interesting for you
  • People you met and culture: specific people of the company you talked to, and the things they shared on the company
  • Your growth opportunities: specific programs of the company you heard about to enhance your growth
  • Size/reputation of the firm: smaller companies usually offer a more entrepreneurial culture, with higher growth potential internally. Bigger companies have more resources and support staff, and more prestige in terms of future opportunities.



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Anonymous A on Jun 25, 2019

Thank you

replied on Jun 25, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School


Add a 3rd paragraph explaining why you are targeting a particular company. 3 sentences are enough.


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Anonymous A on Jun 25, 2019

Thank you