Hi Anonymous,

I agree with Vlad, definitely add a paragraph for the company you want to apply to. You should make the paragraph specific enough so that it cannot really be reused for other application – basically, you have to show that you have done due diligence on the company.

Potential topics that you can use to show you know the company include:

• Company potential: how much the company is growing, which is a good guarantee for your future opportunities as well
• Sectors of interest: specific focus of the company in areas interesting for you
• People you met and culture: specific people of the company you talked to, and the things they shared on the company
• Your growth opportunities: specific programs of the company you heard about to enhance your growth
• Size/reputation of the firm: smaller companies usually offer a more entrepreneurial culture, with higher growth potential internally. Bigger companies have more resources and support staff, and more prestige in terms of future opportunities.

Best,

Francesco

Hi,

Add a 3rd paragraph explaining why you are targeting a particular company. 3 sentences are enough.

Best!