Grow strategy

growth strategy Roland Berger Case: Onlinestar
New answer on Jan 05, 2020
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R (Mck Final round)
Skilled
asked on Jan 04, 2020
Been through Bain Final Round

In this case, the growth strategies are framed around the building blocks of the revenue stream. Other than base the growth strategies on this, what other good viewpoints do we have to develop our growth strategy frameworks?

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Luca
Expert
Content Creator
replied on Jan 04, 2020
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Hello Ronnie,

Most of the times the growth strategy consists in increasing revenues. You can do it both focusing on the existing or new products.
There are a lor of detailed frameworks that you can use to approach this typology of cases, feel free to contact me if you want to discuss your own framework.

Best,
Luca

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Adam
Expert
replied on Jan 05, 2020
Ex Bain/ A.T. Kearney: Principal with >10 years global consulting and recruiting experience and >150 interviews

A useful framing for growth strategy (as used by Bain) is identifying "where to play" which is about finding attractive profit pools (i.e. large and/ or growing and contestible segments) and "how to win", which is defining what the winning proposition is for the segment vs. current capabilities and other competitive attributes (i.e. source of advantage).

A robust assessment against these lenses can quickly highlight growth opportunities and moreover define a pathway to capturing the opportunity. These can then be prioritised vs, an investment framework (e.g. ease of capture vs. size) to define the growth strategy.

Such an approach can be extended to think about the current core and addressable adjacencies (which are likely to be harder for us to capture but potentially lucrative if we can execute).

Hope this is helpful!

Adam

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Luca gave the best answer

Luca

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BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached
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