Hello
There is this case on the BCG website called Driving Revenue Growth. the promt says:
our client is GenCo, a large, international, diversified company with a health care division that produces a wide variety of medical instruments and related services. The parent company GenCo produces medical devices and services, but before the acquisition was not involved in health care software. The company it purchased, MedCount, sells only administrative systems software to large hospitals. It is now looking for opportunities to increase revenues.
Under Set up the Framework for the Case they have the following which I tend to believe is generic and a force fitted framework:
- First, I'd want to understand the market size and growth rates for MedCount's market and related software markets.
- Next, I would like to explore the competition and their market shares.
- Third, I would like to examine customer requirements and then, given those external conditions, look at the division's capabilities to understand how well prepared it is to meet the needs of the marketplace.
Note: from the solution, it seems the opportunities for revenue increase are meant for MedCount division not GenCo & MedCount focusing on medical softwares which could be verified via clarifying questions during an actual interview.
Also, the available data and the solution seems to relate to each of the buckets listed in the framework starting with competition and shares, consumer preferences to company's capabilities
What is a better framework for this problem?
(edited)
