Framework for this case?

Framework New Market Entry
New answer on Nov 17, 2019
2 Answers
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Anonymous A asked on Nov 17, 2019

How would you structure this type of case -

Does a client need to worry about new entrants into the market?

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Federico
Expert
replied on Nov 17, 2019
Former Bain (4+ years, UK & Italy) | Ardian (France) | Specialized in Case Structuring, Case Cracking and Non-verbal Comm.

If an interviewer makes a case like this, you should try to better understand the context. If no additional context is provided, I would try to solve the case by making assumptions on key variables characteristing market entrance and discuss different scenarios.

For instance, consider these 2 variables:

  • Client market share
  • Type of market entrants

Depending wheter:

  • The client is market leader vs minor player in the market
  • New entrants are large corporations growing by adjacencies vs new emerging startups testing a new business model with strong traction

By mixing these factors, you could already build 4 scenarios and provide a structured answer to the interviewer.

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Anonymous A on Nov 18, 2019
Thanks!
Vlad
Expert
Content Creator
replied on Nov 17, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

It's impossible to provide a structure without knowing the context and the objective of the case. Either you did not ask the clarifying questions to the interviewer, or you skipped the details while posting it here

Best

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Federico gave the best answer

Federico

Former Bain (4+ years, UK & Italy) | Ardian (France) | Specialized in Case Structuring, Case Cracking and Non-verbal Com
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