Hello everyone
Anyone willing to explain the main difference between customer needs and customer preferenes in a particular product ?
I personally see no distinct differences between these two terms.
(edited)
Hi!
"Customer Needs" can be seen as fundamental requirements that people have (for example, mobility is such a need)
"Customer Preferences" then refer to how these fundamental requirements are fulfilled, and the relative preference order amongst the options (e.g., bike, own car, shared car, public transport, rented scooter, etc.)
Cheers, Sidi
Hi there,
as mentioned as well in the other comments:
Hope it helps,
Francesco
Hi there!
It is indeed a bit nuanced. Here's how I see it.
Customer Need: This is something I want. I need a car to move, I need it to have seats. I need safety, afforability, style, utility, etc.
Customer Preference: If I have to pick between my needs, which come first vs last? I.e. I care first about safety, then about utility, then affordability, then style.
PREFERENCES are the RANKING/PRIORITIZATION of NEEDS
Hi Anonymous,
Usually "needs" are referring to some specific customer need or requirement in more absolute terms.
On the other side, "preferences" are usually in relation to something, so a customer might prefer a week of holiday in place A over 1 weeks of holidays in place B.
Hope that helps - if so, please be so kind and give it a thumbs-up with the green upvote button below!
Robert
Hi,
Cursomer needs : it's the WHAT (e.g. I need to travel)
Customer preference : it's the HOW ? (e.g. I prefer to take the train than the plane)
Best
(edited)
Hello!
Customer needs are the things that are a must, since they fill the need of a client -e.g., a specific drug to save someone, this is something they need and that you are not going to care about its colour or shape.
Customer preferences relate to choices. For instance, when buying a handbag, you do care about size, brand, style... etc.
Hope it helps!
Cheers,
Clara
Hello,
Solving many cases there is an overlap between the two meanings but you have to consider that:
Best,
Luca
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