Consulting Case: How many rádio stations have in the USA?

Question

Hi! I saw this questions and ask me how to solve this.

Can I start with the population of the USA? And then I will work with the county? Like:

- A small town have 3 radio station (average), but some small town doesn't have anyone.

- A medium town have 5 radio statio (average). And then go in that way.

Or just go in another way? This case really catch me.

Answer 1

Hi,

I think your approach has its merits. However, I believe your assumptions are overly aggressive - 3 radio stations in a small town is A LOT.

Now the challenge is to come up with numbers for the number of small / medium / large towns.

Cheers

Elias

Answer 2

You have actually nicely pointed out some of the common segmentation parameters. 0) Population / Household - It is go... (read entire answer)

You have actually nicely pointed out some of the common segmentation parameters. 0) Population / Household - It is good also to prepare a table of population of various countrie... (read entire answer)

Answer 3

Andreas, Case In Point is my favorite resource to practice guesstimate questions. I have used it before joning to B... (read entire answer)

Andreas, Case In Point is my favorite resource to practice guesstimate questions. I have used it before joning to BCG 10 years ago. I had 3 guesstimate questions during my int... (read entire answer)

Answer 4

Hey anonymous, Start by clarifying for what are potatoes used for. I'm assuming it's only for fries (but don't exac... (read entire answer)

Hey anonymous, Start by clarifying for what are potatoes used for. I'm assuming it's only for fries (but don't exactly know the full menu of McDonalds in the US). I would di... (read entire answer)