Your client is a U.S.-based grocery retailer with $20B in sales. Their competitors offer lower prices for some product categories while maintaining the same profit margin as your client. How do their competitors manage to do that? What should the client do?
I don't understand why the same profit margin would be a concern to our client unless the competitor's profit is higher than the client and they sell same amount of products. Can someone explain it a bit to me? And what would be your structure to solve this? Thank you