Any tips for these types of cases?
Here's an example: Bank A and Bank B are the two major players in the U.S. Bank A has reduced credit cards fee to zero. Bank B wants to understand why.
Thank you.
Hi,
this is related to the customer value, weither it's retention of existing customer or attracting new ones. Here is I would proceed :
1. Understand the root cause / trigger of such action
2. Evaluate the customer value by identiying the different revenu generated per customer
3. Run the economics of reducing credit cards fees
Hope this helps
Best
Benjamin
The case study is the most important element of the case interview, which you'll have to nail in order to get into strategic consulting. Here you can learn the specific skills and concepts necessary to solve them.
In a competitive response case study, your job is either to analyze what your client should do in response to a move performed by a major competitor or to anticipate what competitors will do in response to a move performed by the client
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