Case Interview Question for Deloitte Canada Customer and Marketing

Deloitte Consulting
New answer on Mar 01, 2020
2 Answers
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Anonymous A asked on Feb 13, 2020

Hi all,

Will Deloitte Customer and Marketing Consulting ask the normal strategy case interview or will they have case interviews more towards customer and marketing? If yes, what are those cases like and what type of framework are normally used?

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Vlad
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Content Creator
replied on Feb 13, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

The interviews are less structured and you should expect anything.

The overall approaches should be the same, but I recommend brushing up the key concepts important in marketing:

1) Analyzing the situation

  • Customers
  • Company
  • Collaborators
  • Competition
  • Context

2) Developing the marketing strategy

Product

  • Existing product - add / delete features
  • Product line - trade down / trade up / horizontal
  • New product - differentiation from competitors / new target customer
  • Creating the new market - build primary / secondary demand

Place

  • Go-to-market strategy
  • Demands & channel design/management
  • Balance of conflict & cooperation

Pricing

  • Price Sensitivity of Customers
  • Economic value / perceived value / willingness to pay
  • Competitors pricing
  • Costs + desired margins
  • Price Customization

Promotion

  • Target Market
  • Mission (objective of communication)
  • Message
  • Media
  • Money: Marketing spend
  • Measurement: Investment & ROI

Best!

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Antonello
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replied on Mar 01, 2020
McKinsey | MBA professor for consulting interviews

It depends on the interviewer. If she's a former MBB/tier2 consultants it's likely she's going to assess you with a standard business case. Otherwise, a marketing case will be more likely.

Best,
Antonello

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Vlad gave the best answer

Vlad

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