The case promt involves comparing four countries to determine which one would be best for acquiring a bakery chain from view of an PE investor.
The framework I came up with so far consists of several factors which I would use to rank each country (1-4) and make a recommendation.
- The first set of factors focuses on the market itself:
- Market size
- Market growth potential (market maturity)
- Average profitability
- The second set of factors looks at the provider landscape:
- Number of players in the market
- Market shares of each player
- Degree of competition
- Additional factors I think to consider include:
- Trends in customer behavior and demographics
- Market segmentation based on different customer groups (premium, middle, and mainstream)
- Availability of potential target companies
- Regulatory environment (including taxes and other relevant laws)
The challenge is to create a framework that is MECE and easy to present. I am very thankful for any input on this.