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Brain teaser / market sizing

brainteaser Market sizing
New answer on Jul 27, 2023
3 Answers
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Anonymous A asked on Jun 22, 2019


I'd like to know the approach into calculating market sizing/brain teaser question that has no correlation to population. I find it hard to find formulas for these types of questions, for instance: how many pigs are there in China?


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Best answer
replied on Jun 22, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School


Why don't you calculate the meat consumption in China from the population and then get the number of pigs from that?


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Rohan on Jan 03, 2023

But doesnt that assume all pigs are consumed?

André replied on Jun 22, 2019

The way i see it, I would always consider the population. Lets assume you have 1 billion of inhabitants and that 5 % have a pig. Plus i would still consider that each household has 4 people, so we're not couting the same "pig" a few times... The same reasoning would apply to "how many cats are there in France?"
I hope it helps!

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Content Creator
replied on Jul 27, 2023
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut


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Vlad gave the best answer


McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
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