Brain teaser / market sizing

brainteaser Market sizing
New answer on Jun 22, 2019
2 Answers
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Anonymous A asked on Jun 22, 2019

Hi

I'd like to know the approach into calculating market sizing/brain teaser question that has no correlation to population. I find it hard to find formulas for these types of questions, for instance: how many pigs are there in China?

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Vlad
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replied on Jun 22, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

Why don't you calculate the meat consumption in China from the population and then get the number of pigs from that?

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André replied on Jun 22, 2019

The way i see it, I would always consider the population. Lets assume you have 1 billion of inhabitants and that 5 % have a pig. Plus i would still consider that each household has 4 people, so we're not couting the same "pig" a few times... The same reasoning would apply to "how many cats are there in France?"
I hope it helps!

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Vlad

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