My friend was asked to determine if the coffee chain A's ROE will be higher than coffee chain B's in BCG's final round. How would you approach this problem?
Here's some general information about these two companis that might help u :)
A: Mass segment, mainly use franchise method to expand, has the largest number of store and is all over the country B - Starbuck: Premium segment, does not use franchise but build and manage their own stores. B's revenue equals 1/3 of A's
This is not like a well writen case, the interviewer just randomly come up with it
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