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A.T. Kearney Written Case Interview

A.T. Kearney written case
New answer on Mar 01, 2021
3 Answers
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Ankit asked on Dec 03, 2018

Hi Everyone,

I just had my written case interview with a principal at A.T. Kearney.
As part of case presentation I did put in my recommendations along with evidence/reasoning, however, during my Q&A there was some feedback provided that made me re-think one of recommendation (and change it).

Now, does changing a recommendation during the Q&A look positive?

Can someone put in their thoughts?


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Content Creator
replied on Dec 03, 2018
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success (➡ | Ex BCG | 10Y+ Coaching

Hi Ankit,

as Sidi mentioned, it really depends on which was the original recommendation, the reasons why you decided to change it and how you communicated the change.

Sometimes the interviewer may challenge you with information which is not relevant, simply to see how you react under pressure – in this case, you may want to stick to your current conclusion.

On the other hand, if there are some relevant data you overlook which clearly point out to a different conclusion, changing it is the correct thing to do. This should be made in the correct way in terms of communication, to show you can properly communicate in front of a client.

Let’s say for example your initial conclusion was not to enter the market and found some clear evidence in the Q&A that changed your reasoning on that. Below are two examples of how you could communicate it.

BAD EXAMPLE: “Seems my conclusion is not correct. I would thus recommend to enter the market instead”.

GOOD EXAMPLE: “I believe the information you underlined added some relevant elements we should consider. On the basis of this, and given our objective to increase profits, I would like to update my initial conclusion, and consider entering the market for the following reasons: Number 1..; Number 2…; Number 3… . To confirm such suggestion, we should however also analyze the competition, which has not been included so far in the analysis and which we may review in the next few days.”

Hope this helps,


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Ankit on Dec 13, 2018

Hi Francesco, this totally makes sense. Thank you


replied on Dec 03, 2018
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers

Hi Anonymous,

it is impossible to answer your question without any context and content details.

Very often, candidates are tested for their ability and willingness to put a stake in the ground and stand by their opinion. However, if you for example misunderstood a key bit of information, then of course I would expect that you consider the implications on your recommendation. Sometimes also a "middle way" can be recommended, where you soften your initial recommendation by defining two or three scenarios and what the recommendation would be for each of them.

But as I said - impossible to tell without knowing the concrete context here.

Cheers, Sidi

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Content Creator
replied on Mar 01, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut


Depends honestly on the original recommendation.

On the one hand, it´s important to be flexible. On the other, it´s true that you had argumented towards a solution already in the case.



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Francesco gave the best answer


Content Creator
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success (➡ | Ex BCG | 10Y+ Coaching
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