With the price gap between new and refurbished phones shrinking due to aggressive discounts and trade-in offers from manufacturers, how can ReFit Global maintain competitive pricing while ensuring sustainable profit margins.

Question

ReFit Global, an early-stage startup established

in 2017 and based in Delhi, focuses on minimizing

electronic waste by promoting the recycling and

refurbishment of used gadgets, aiming to offer

affordable, functional, and environmentally

responsible technology solutions.

ReFit Global first started as Online Platform and

expanded continuously through partnerships and

crossed the mark of 50,000 outlet across 70 +

cities. Main Aim of the Refit is to transform Pre -

loved gadgets into second-best treasures. Each Pre-

owned Phone undergoes a Rigorous 47-point

Quality check for a new lease on life.

Four Main areas for Refit Global to transform

Electronic Waste into Affordable Tech Treasures for

a Sustainable Future:

1.Promote Reuse, Reduce Waste

2.Sustainable Green Technology

3.Affordability meets Performance

4.Regenerative Circular System

Answer 1

Hi there,

I would be happy to share my thoughts on your question:

Can you please provide a proposal that I can review? There is no point in coaches presenting their approaches when it is you who is currently preparing for the interviews and wants to learn how to do it.

You can find more on this topic here: How to succeed in the final interview round.

If you would like a more detailed discussion on how to best prepare for your upcoming pre-interview assessments and/or interviews, please don't hesitate to contact me directly.

Best,

Hagen

Answer 2

Hey there,

Great question — and really relevant for ReFit Global’s mission and market. With shrinking price gaps, ReFit can stay competitive and sustainable by focusing on these strategies:

1. Value Beyond Price

Emphasize quality assurance (like your 47-point check) and eco-impact. Customers value trust and sustainability — highlight certifications, warranties, and environmental savings.

2. Efficient Sourcing

Strengthen trade-in programs and B2B partnerships to acquire devices at low cost. This helps keep margins healthy despite competitive pricing.

3. Tiered Pricing Models

Offer multiple device grades (like “Premium,” “Value,” and “Budget”) based on cosmetic wear or specs. It creates options for different budgets while maximizing profit from each category.

4. Bundle Services

Include accessories, protection plans, or repair credits. Adds value without lowering price — and can improve margin per sale.

5. Focus on Circular Revenue

Leverage your regenerative circular system: buy-back programs, refurb + resell cycles, and offering repair services keep customers in your ecosystem longer.

If you want help building a pricing model or pitch based on this — feel free to reach out!

Best regards,
Alessa

Answer 3

Post your own approach so we can give you feedback.

Answer 4

I agree with Pedro - you're going to get the most out of this exercise by sharing your own approach and us contributing with feedback.

Otherwise, to just get some answers, you could use ChatGPT or something similar.

Best,
Cristian