Hi :)
The Bain process is usually two rounds, each with a mix of case and fit. Cases tend to be interviewer-led but with more back-and-forth than McKinsey, so you drive parts of the structure yourself. Compared to McKinsey’s fully interviewer-led style, Bain expects you to show initiative, test hypotheses, and be pragmatic. Market sizing often comes up, but it’s not about the exact number, more about showing a clear, logical approach.
When I went through Bain interviews myself, I found the key was to stay structured but also conversational, they value creativity and practical thinking a lot. If you prep both classic profitability/market entry frameworks and brush up on quick mental math for market sizing, you’ll be in a strong position.
best,
Alessa :)