Back to overview
Profile picture of Priya
Priya
on Oct 1, 2022
Global

Recommended book for consumer survey (retail practice)?

Recommended book for consumer survey (retail practice)?

10
3
1.6k
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Profile picture of Ian
Ian
Coach
on Oct 1, 2022
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

Hi Priya,

Can you specify your question a bit more? What exactly are you looking for?

I'd highly recommend BCG and McK Insights to learn more about this area.

5
Contact coach
Profile picture of Dennis
Dennis
Coach
on Oct 3, 2022
Ex-Roland Berger | Project Manager and Interviewer | 9+ years of consulting experience in USA and Europe

Are you looking for literature on different survey methodologies and tools to be applied in retail customer research?

5
Contact coach
Deleted user
on Oct 4, 2022

Hello,

Could you give a bit more detail as to what you are looking for here?

5
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel