Recommended book for consumer survey (retail practice)?

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Ian

Coach

on Oct 02, 2022

Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Priya,

Can you specify your question a bit more? What exactly are you looking for?

I'd highly recommend BCG and McK Insights to learn more about this area.

Dennis

Coach

on Oct 03, 2022

Ex-Roland Berger|Project Manager and Interviewer|9+ years of consulting experience in USA and Europe

Are you looking for literature on different survey methodologies and tools to be applied in retail customer research?

Deleted user

on Oct 04, 2022

Hello,

Could you give a bit more detail as to what you are looking for here?