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Question regarding YT Case: DadGym

I feel like one aspect that has totally been neglected in this case is the general development of the overall market and the respective consumer preferences (not just our current customer base's perceptions). Thus, the overall market segmentation of the market (mass vs mid), their respective sizes, estimated growth rates. 

Am I too far off or is this really lacking in this case?

On another note: I don't understand that the case neglects the lifters so much. Ofc they only represent 10% of our current customer base, however they represent young customers that we need for long-term financial prosperity and success.

Appreciate any insights!

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Top answer
Hagen
Coach
edited on Jan 25, 2024
#1 recommended coach | >95% success rate | 9+ years consulting, interviewing and coaching experience

Hi there,

I would be happy to share my thoughts on your question:

  • First of all, could you share with me the hyperlink to the case study?
  • Moreover, unfortunately, many case studies have flaws. Even though I don't know the specific case study yet, there is a good chance that you are right, considering the level of your reasoning.

If you would like a more detailed discussion on how to best prepare for your upcoming interviews, please don't hesitate to contact me directly.

Best,

Hagen

Anonymous A
on Jan 25, 2024
This is the case: https://www.youtube.com/watch?v=YIF-8pKs9GE It has been published on preppmatter's YT channel under the heading: Live Case Interview Example: Solved by Former BCG Consultants
Hagen
Coach
on Jan 26, 2024
#1 recommended coach | >95% success rate | 9+ years consulting, interviewing and coaching experience
Thank you very much, that was very helpful. I personally think that all this market information is not necessary if the core of the question is competition response. That being said, competitive response cases are very rare, so I would advise you to stop worrying about this particular case and possibly consult other sources as well.
Ian
Coach
on Jan 24, 2024
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

Could you link the case?

One thing to note: most cases miss things. Even cases with interviewers!

I still remember a candidate I had last year who wrote down the entire case from her Bain interviewer. The case flow actually made no sense at all!

So, just remember, some cases make perfect sense, others don't. Some are linear, some are not. And, ALL of them will “miss” items…because they're a 3-10 month project crammed into a 20 minute mock!

Anonymous A
on Jan 25, 2024
This is the case: https://www.youtube.com/watch?v=YIF-8pKs9GE

It has been published on preppmatter's YT channel under the heading: Live Case Interview Example: Solved by Former BCG Consultants
on Jan 26, 2024
#1 Rated & Awarded McKinsey Coach | Top MBB Coach | Verifiable success rates

You're asking great questions. 

No case is perfect. And the solutions provided are most often just general guidance rather than the absolute truth. There is no single answer. 

These sorts of questions you should make part of your conversation with the interviewer. This is how you show them that you're genuinely thinking through the situation and putting yourself in the shoes of the client. 

Best,
Cristian