Dear community,
I would have a question regarding pricing cases. I have practices quite a bit but somehow those cases still seem odd to me and I never know on how to actually tackle pricing cases.
I of course do know that you always have to tailor your framework ect ect so please no answers that are telling me "don´t learn frameworks ect ect" I only want a reference point with which I can start from to understand the topic better and start thinking about it in more depth.
I do understand that there are 3 ways to price a product but if a case question is actually quite open ended and just asks for a product with competitors how to price it just I 1. look at the value 2. the costs 3. competitors? It just feels odd to me to have those 3 buckets even though its important aspects... Do you propose using something else? is a structure complete with those 3 aspects? But even if I look at those 3 buckets it is a bit random to me as it does not really tell me what to choose now?
So my question is: How to actually structure typical pricing cases with either a product that has competitors or also for a new product with no competitors yet (is here really the answer to just have 2 buckets instead of 3?).
i would also appreciate examples as I really could not find a good case with a good answer for pricing even though they get more and more common...
It would be amazing to get help here!
Thank you!!
