I’m preparing for interviews for the Junior Associate role in Growth Marketing & Sales at McKinsey.
What specific case types should I focus on? (e.g., marketing ROI, pricing, customer retention)
Are there examples on Preplounge or any other platform tagged for Marketing & Sales roles?
Can I skip some case types like heavy ops or M&A, or is broad prep still needed?
For a Junior Associate, is the case difficulty lower? Should I expect more foundational questions vs. complex modeling?
Any advice from those who've gone through this process would be greatly appreciated.