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Market Sizing: How to estimate market size of short haul flight market?

Hi all,

anyone has a good idea on how to approach this one?

EDIT: Clarification Questions

1. EU market.

2. Annualized.

3. Flights less than 3 hours.

4. Both commercial passengers & cargo.

Cheers!

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Profile picture of Ian
Ian
Coach
on Nov 21, 2020
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

Hi there,

We need some clarifying questions answered here!

  1. What market? (World? Specific country?)
  2. Annualized?
  3. Short haul is defined as what? Domestic flights? Flights less than 3 hours? Plans size less than xx passengers?
  4. Short haul passengers only or also cargo?

Just like a case, you can't just jump into a market sizing without defining the box in which you're operating!

Profile picture of Antonello
on Dec 31, 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 7+ years of coaching

Hi, in addition to the solutions proposed by the other coaches in the discussion, I would like to suggest similar cases in the platform to practice with:

  • https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-to-clean-all-the-windows-in-seattle-4965
  • https://www.preplounge.com/en/consulting-forum/market-sizing-milk-consumption-5087
  • https://www.preplounge.com/en/consulting-forum/how-would-you-calculate-the-value-of-a-cow-4982
  • https://www.preplounge.com/en/consulting-forum/estimate-number-of-traffic-lights-in-a-london-5692

Hope it helps,
Antonello