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Anonymous A
on Aug 29, 2021
Global
Question about

Margin question

Hi, 

Why are we considering only 10% margin and not 30% of gross profit margin?

Thanks

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Ian
Coach
on Aug 30, 2021
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

As the case states: “Margins after marketing expenses are on average 10%.” So, we need to consider this in our calcs.

Make sense? Or are you confused as to why we're including marketing expenses in the first place?

Anonymous A
on Aug 30, 2021
I am confused about why they only apply 10% margin and they do not apply 30% as well. Shouldn't it be revenues*30%*10%? Many thanks