Hi,
It doesn't matter who leads the case. It's ok to take:
- 1-2 min for initial structure. But the faster the better. 1.5 looks fine
- Up to 1 minute for the conclusion. Again, the faster the better. But always take the time! Your conclusion should be very well structured and your arguments should include supporting numbers and you need time to collect them
- 30 sec - 1 min for questions on creativity. It's really hard to be creative "On-the-go"
It's a bit more tricky with taking time during the case:
- It's not OK to take 30 seconds and then come up with just 1 or 2 ideas. And then if the ideas are not correct to keep the science again. This is called "Guessing"
- It's OK to take 30 seconds, draw a new structure (or continuation of your previous structure) and come up with a structured way to approach the problem further.
Best,
Vlad