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I need help laying out an approach for the following case: "Should Dunkin Donuts open in Jordan's Queen Alia Airport?"

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Vlad
Coach
am 18. Feb. 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Also, I believe it's impossible to give you good help without knowing what's the objective of Dunkin Donuts. Is it profitability? NPV? ROI? Revenues? You should ask the clarifying questions first before making a structure

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Vlad
Coach
am 18. Feb. 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

So what's your approach? Happy to give the feedback

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