How to structure the go-to-market strategy?

Hi,

I recommend starting with clarifying the objective - Which metrics you need to achieve with the product? Then I will follow up with the structure:

Analyze the market:

• Size and growth rates
• Segments (geographical, customer, product)
• Distributors / Suppliers
• Regulation
• Key market trends

Analyze our product:

• The value proposition of a product (Core / non-core features),
• Different use cases for the product (Business / private / government, etc)
• Unit economics (Current unit costs and costs in relation to scale, Investments, ROI targets, Competitor / substitutes pricing)
• Key capabilities to compete (Patent, distribution, etc)

Analyze the competitors:

• Market shares, growth rates, profits
• Product / customer / geographical mix
• Products (Value proposition)
• Unit economics (Value proposition vs. price vs. costs)
• Key capabilities (Distribution, supply, assets, knowledge, etc)

Go-to-market strategy:

• Channels
• Time to market
• Costs, benefits, and investments

Best!