How to market size the opportunity for Stripe?

Hi there,

The best way to learn is by doing :) Post your approach here and we can provide feedback!

General Tips for Market Sizing

1. Just like in a case, make sure you understand the question - what are you really being asked to calculate
2. Decide whether a top-down or bottom-up approach is best
3. Figure out what you know you know, and what you know you don't know, but could estimate
   1. This helps you determine how to split out buckets
4. Stay flexible - you can start with a "high-level" market sizing, but gauge your interviewers reaction....if it looks like they want you to do more...then go along level deeper in terms of your splits

Hi there, 

I suggest you search all the questions marked with "market sizing" on Preplounge. I am sure you'll find some interesting approaches there! 

Hope it helps!

Cheers,

GB

Hello!

First of all, I would advise you to give it a shot and share it here, this is the approach you would benefit most from. 

Furthermore, this is quite an easy case, and there are several market ideas such as Paypal that you can "benchmark". 

Hope it helps!

Cheers, 

Clara

There's a lot of great content on PrepLounge on how to structure a market sizing including the following questions - 

https://www.preplounge.com/en/consulting-forum/how-would-you-estimate-the-market-size-for-vegan-shampoos-in-the-uk-9150

https://www.preplounge.com/en/consulting-forum/i-am-trying-to-solve-a-market-entry-case-but-the-answer-framework-makes-me-confuse-6379

Think about the various products Stripe offers, calculate the size of the markets for each of those products, then consider how these markets will expand. Bear in mind Stripe's mission is to increase the GDP of the internet