What makes consulting at Wood Mackenzie different from other consulting firms?
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Hi,
"Why this company" is a more specific question and can include the following arguments:
- The general marketing story the company is trying to sell (e.g. Bain is a small "Family" company)
- Brand / positioning / market share in the region
- More clients / projects / expertise in the industry you are interested in
- More well-known stories of success in your city
- Your friends working there
- Your interactions with the other consultants before the interview
- Your prior experience of working with the Firm on a client side
- Office traditions
- Work experience with firm alumni
- etc
Best!
