How to answer 'why Consulting at Wood Mackenzie'?

Hi,

"Why this company" is a more specific question and can include the following arguments:

• The general marketing story the company is trying to sell (e.g. Bain is a small "Family" company)
• Brand / positioning / market share in the region
• More clients / projects / expertise in the industry you are interested in
• More well-known stories of success in your city
• Your friends working there
• Your interactions with the other consultants before the interview
• Your prior experience of working with the Firm on a client side
• Office traditions
• Work experience with firm alumni
• etc 

Best!