How much is the lipstick market in Sweden worth?

Classical question. I just wondered if you would use the same estimates/approaches/results as i have/did.

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Gelöscht

Coach

am 10. Feb. 2018

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Hey Christian,

Which one did you use? Easier to check whether we would use the same (or not)

Best

Bruno

Tomasz

am 10. Feb. 2018

Top down approach would be:

- Sweden's population - 10 mln people, half female

- 20% are outside of age bracket - women below 18 and over 75

- split between heavy users and occassional users, assume 50/50 split

- heavy users buy 10 lipsticks a year, occasional users buy 2 lipsticks a year, average is 6

- average price of a lipstick is 10 EUR

makret is 240M EUR

1 Kommentar

Christian

am 11. Feb. 2018

Nice, I calculated pretty much the same. I didnt't split up between user types but seems like a good explaination. And I calcualted with +12-80 because those are easy numbers (12/80= 15%). Overall it seems good tough. Again thank you sir!

Vlad

Coach

am 12. Feb. 2018

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

Agree with the approach below. I would also take into account the hygienic lipstick used both by Men and Women and kids in winter.

Best

Gelöschter Nutzer

am 26. Feb. 2018

Tomasz approach is solid. Would take an haircut from the estimate due to alternate products (lip balm, lip ointment, etc)

andrea