How much do McKinsey and BCG spend each year on recruitment marketing? (For Germany)

Hey there,

I think that is quite confidential information and not something for a public forum.

I try to give an answer nonetheless: More than you would expect, especially when you consider

• the different events (not during COVID times) in universities, special activities, case challenges, and even weekend getaways for high-potential candidates
• the different sponsorship agreements with clubs, universities, etc.
• the interviewing logistics with flying both candidates and interviewers around (flights, hotels, taxis, etc)

Cheers,

Florian

Hello!

Honestly, I have absolutely no idea. I believe this is internal information that would be quite hard to get. 

In any case, I am curious, why are you asking?

Cheers, 

Clara

Hi there,

I'm really not sure why this matters or what value it adds to anyone's life or recruiting efforts?

Classic market sizing case. Why don't you share your approach, then we can comment and make suggestions.