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Benjamin

am 18. Feb. 2019

Global

How many bottles of champagne are annually opened in 1) Paris and 2) France

Hello community !

How would you approach this Market Sizing question : How many bottles of champagne are annually opened in 1) Paris and 2) France ?

A big seasonal dimension has to be measured here. How would you build your reflexion (Tree) ?

I thought about starting with the production #ReplacementConcept

Thx guys !

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Vlad

Coach

am 18. Feb. 2019

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

Define the age groups (e.g. 10-20, 20-40, 40-80)
Allocate the frequency per each age group (e.g. tens 10-20 drink x liters per month / 30 days). Adjust for seasonality if needed
Find the size of the age group (Population / av life expectancy = # of people at each age (assuming they are distributed evenly). Multiply it by ages)
For each group multiply the size of the group by consumption. Sum up the numbers
Identify additional use cases (e.g. Tourists) and do high-level estimation.

Best