How do I structure this case

Hi there,

Objective: Increase sales (i.e. Revenue).

In general, when looking for growth, I like the following general framework:

1) Improve existing business (i.e. look at our current products/customer segments to see where we can earn more $...higher q or p)

2) Grow our business through expansion of current products - this can be done either organically or inorganically

3) Grow our business by launching our existing products to new markets (i.e. new geographies, new customer segments, etc)

Now, how to talk about this in terms of structure, tailoring to the case, and the deeper level examples incl the why + how? I'll leave that to you to work through :P

Hello!

I propose you something: why don´t you give it a shot, post here, and then we can all comment and add? I believe it would be much more useful for you and for all :)

Cheers, 

Clara

Hi there, 

why do you think it is not a good structure? What are the points you have doubts about?

GB