How Do I Ask Better Questions at the End of an Interview?

most candidates ask questions that signal they prepared, not that they think.

The shift you need is from "questions I looked up" to "questions only I could ask in this specific conversation."

The best end-of-interview questions either
-  they reference something specific from earlier in the conversation

- they reveal how you think about the firm's future

- they invite the interviewer to reflect personally rather then recite a company line

good general questions you might use

• "Earlier you mentioned [specific thing they said about their practice/team/client...]. How has that shaped how you think about the work?" --> you are a good listener
• "What's a moment from your first year that you didn't expect would define how you work now?"  --> allow them to elevate themselves
• "What's a tension the firm is navigating right now that you think doesn't get discussed enough in recruiting?" --> maturity
• "What do top performers here do differently in their first six months that most people only figure out later?"  --> concrete ambition

your questions should feel like they could only of come from you, in this conversation, with this interviewer. If you could've asked it in any interview at any firm, its not a strong question.

Hi there,

It is a great question — this part of the interview is often underused.

The goal isn’t to sound clever. It’s to show maturity, curiosity, and real understanding of the job.

Here’s a simple way to think about it.

1. What makes a question strong?

A good question does at least one of these:

• Shows you understand the role
• Shows you care about performance
• Shows long-term thinking

Generic questions (“What’s a typical day?”) aren’t bad — they just don’t differentiate you.

2. Strong question types (Consulting-specific)

About performance

Signals ambition and coachability:

• “What differentiates someone who gets promoted quickly from someone who doesn’t?”
• “What’s a common mistake new consultants make in their first 6 months?”

About real challenges

Shows maturity:

• “What part of the job is harder than candidates expect?”
• “What surprised you most when you joined?”

About judgment

Very strong in consulting:

• “What makes a recommendation actually get implemented by a client?”
• “How do you decide when to push back vs. adapt to a client?”

3. A question that really stands out

One I’ve seen leave a strong impression:

“If I joined tomorrow, what’s the biggest mistake you’d want me to avoid?”

It signals humility and a genuine desire to improve.

4. Final tip

Tie your question to something discussed earlier:

Instead of
“I have a question…”

Say
“You mentioned X earlier — I’m curious how that plays out in practice?”

That makes it feel natural, not rehearsed.

Strong questions make you sound like a future colleague — not just a candidate.

You are right to think about this. Most end of interview questions are forgettable. "What does your day to day look like?" does not hurt you, but it does not help you either.

Here is what actually makes a question stand out. It shows you have been thinking, not just preparing.

The best questions come from something that happened during the interview itself. If the interviewer mentioned a project, ask something specific about it. "You mentioned the supply chain work in Southeast Asia. What made that project more complex than a typical engagement?" That tells them you were listening and you think beyond the surface.

A few approaches that work well:

• Ask something the interviewer would genuinely enjoy answering. Not "what do you like about McKinsey" but something more personal. "What is something you have learned here that you would not have learned anywhere else?" People love talking about their own growth. It makes the conversation feel real.
• Ask about the gap between expectation and reality. "What is the biggest gap between what candidates expect consulting to be and what it actually is?" This one consistently lands well. It is honest, practical, and opens up a real conversation.
• Avoid trying to sound clever. Do not ask about firm strategy like you are a shareholder. Interviewers see through that immediately. Be genuinely curious, not performative.

The principle is simple. A good question makes the interviewer think for a second before answering. If they can answer on autopilot, it was not a strong question.

That's a great question!

I would recommend that you pay attention when the interviewer introduces themselves. Based on what you learn about their experiences, you might naturally have some questions popping up that you'd like to learn more about. 

If not, then you might want to ask the interviewer anything you're curious to know more about regarding the firm and which you wouldn't be able to find out from the website or from the recruiter.

As a last resort, you can ask a mentoring style question, such as 'if you were in my shoes, at the start of your career in consulting, what are the most important 1-2 things you'd focus on to do well?'

I would always avoid questions that are trying to impress (e.g., asking about industry trends under the pretense that you're genuinely interested :) OR asking questions that have to do with the recruitment process and which is the recruiter's responsibility to clarify).

Best,
Cristian

Hi! Often, you will receive a brief intro about your interviewer in advance. You should read more about them online / on linkedin and tailor your questions to their background. It shows both attention to detail and curiosity about their experiences. 

Questions stemming from your own personal or professional experiences are also authentic and reasonable to ask. 

Ultimately, you want to ensure you are asking questions not just to tick a box but to enhance your understanding of the firm and determine your fit with it. Don't ask questions for which answers are easily available online or elsewhere. And try to keep the tone of the questions positive (for e.g., not asking how long their work weeks tend to be) as you want to finish the interview on a good note and help them remember you that way! 

Good luck and happy to chat further! 

You've hit on a really common challenge, and honestly, most of those generic questions won't move the needle much. The reason asking good questions matters isn't just about showing interest; it's about demonstrating your curiosity, your ability to think critically in real-time, and that you've done more than just surface-level research.

The questions that really stand out are almost always personalized. They either build directly on something discussed during the interview – "You mentioned the challenges of client X, how do you see that impacting junior team members' learning curve?" – or they link the firm's specific strategy or recent initiatives to the role. For example, "I saw [Firm Name] recently launched [specific initiative/practice area]. How does that influence the types of projects someone at my level might get staffed on, or the skills you're prioritizing in new hires?" This shows you're not just asking to fill time, but genuinely connecting dots.

Another effective approach is to ask about the interviewer's personal journey or their unique perspective. Instead of "What's your day like?", try: "Looking back at your first year, what's one piece of advice you wish someone had given you that really helped you accelerate?" or "What's a key challenge the firm is focused on overcoming in the next 12-18 months, and how do you see consultants contributing to that?" These types of questions require them to reflect, and often lead to more genuine, memorable conversations while revealing your focus on impact and growth beyond just rote tasks.

Hope this helps you approach the end of your interviews with a fresh perspective!