Do you have to suggest reasons for trends in the exhibit (for eg why costs may be increasing or revenues decreasing) or do you just need to identify the major trends and say what you want to look at next (eg benchmark against industry or look into further breakdown)
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Exhibits- mentioning why? MBB
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Top answer

Ken
on Jul 24, 2021
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Ex-McKinsey final round interviewer | Executive Coach
Definitely the former where they are testing your hypothesis-based conceptual thinking.
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Florian
on Jul 26, 2021
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1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU
Hey there,
Agree with Ken.
Think about it this way: How can you discuss next steps if you have no hypothesis what causes the changes in the data that you see. First, focus on what you can see, then what it could mean, and lastly, what you can do about it.
Cheers,
Florian
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