Estimate world salmon market

Hi, 

I'm thinking this can be broken into the following issue tree (high-level):

Step 1: Total number of salmons sold in a year x avg. price of a salmon

Step 2: (calculating the number of salmons sold): # consumers x avg. consumption of salmons in a year 

Step 3 (calculating the consumers): World population x penetration rate 

Step 4 (avg. consumption calculation): Avg. fish consumption  x percentage of the average fish consumption is salmons 

Step 5 (Avg. fish consumption): Divide into frequent, less frequent and non-fish eaters to find the average  

Hi there,

To help you learn in the best way, why don't you make a proposal first and post it here? We can then give feedback on it.

Feel free to contact me directly if you need support with market sizing questions.

Hi there,

You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?

Hint: Is it easier to try to estimate total supply or total demand?

Here's another market sizing (with answers + explanations) to get you started:

https://www.preplounge.com/en/management-consulting-cases/brain-teaser/intermediate/taxis-in-manhattan-market-sizing-229

Hi!

I agree that posting your solution here might be a great way for you to learn and for us to give you more accurate feedback.

Happy to help!

Best,

Anto

Resonating with other coaches - why don't you give it a shot yourself and paste a sketch in the question? We can then critique it and give feedback.