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Hi,

i would like to understand why in the calculation of Mens market share after two years we use 0.95^2 instead of 1.25^2 and in Teenagers 1^2 instead of 1.1^2? Is this an error by any chance?

https://www.preplounge.com/en/management-consulting-cases/interviewer-led-mckinsey-style/intermediate/italian-beauty-company-31 

thank you

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Clara
Coach
on May 5, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Can you re-post with the link to the case? 

Cheers, 

Clara

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Ian
Coach
on May 4, 2021
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

Hi,

Could you kindly link the case?

A
on May 4, 2021
Thank you Ian, it's about Italian Beauty Company case https://www.preplounge.com/en/management-consulting-cases/interviewer-led-mckinsey-style/intermediate/italian-beauty-company-31