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Crafting Cases course content

Hello,

So I have been using crafting cases course content and had a question about the 4 step approach to building a conceptual framework.

They seem to talk about raising issues/questions interchangeably to drive hypotheses formulation and then test them. Could any use a simple example to show the difference between issues, questions and hypotheses and a way to test them?

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Alessa
Coach
31 min ago
MBB Expert | Ex-McKinsey | Ex-BCG | Ex-Roland Berger

hey there :)

Short answer with a simple example and yes I also did this course years ago and found the same wording confusing. An issue is a broad area to look at like profits are declining. A question is a concrete prompt like is the profit drop driven by revenue or costs. A hypothesis is a testable statement like profits are down because prices fell. You test it by checking price trends versus volume and costs. The idea is issues define where to look, questions sharpen focus and hypotheses make a clear claim you can validate with data. Happy to clarify more if helpful.

best,
Alessa :)