Hi, I'm having trouble understanding how we cut the tie. From the description, I feel like Turkey and Russia could be tied in market growth. Russia and Germany could be tied in market profitability.
How do we cut the tie?
Thanks!
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Could there be potential priority ties in market growth and market profitability
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Great question! Luckily the answer has been provided to you in the case :)
A BCG matrix is a great way to "break ties". You need to determine the two main criteria that matter, and then put them on a box like below. The most top-right item wins :)
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