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Anonym A
am 7. Aug. 2020
Global
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Could there be potential priority ties in market growth and market profitability

Hi, I'm having trouble understanding how we cut the tie. From the description, I feel like Turkey and Russia could be tied in market growth. Russia and Germany could be tied in market profitability. 

How do we cut the tie? 

Thanks! 

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Ian
Coach
am 7. Aug. 2020
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

Great question! Luckily the answer has been provided to you in the case :)

A BCG matrix is a great way to "break ties". You need to determine the two main criteria that matter, and then put them on a box like below. The most top-right item wins :)