Which one of these groups would be better for a later lateral into a tier 2 firm or MBB? Also, what are the key differences in these groups and the work I will be doing?
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A&M is a great choice. I have actually seen a few cases first hand of people moving between A&M and OW for instance.
To answer your question. I would say both are great choices but with some nuance.
If your goal is a later lateral into MBB or Tier-2 strategy across a range of sectors, A&M CPI generally provides more broadly applicable business-transformation experience that recruiters value.
If you’re aiming specifically at strategy roles within retail or consumer goods, CRG could make you a strong specialist choice—though niche.
Hey there :)
I would say that A&M’s CPI is more focused on performance improvement and operational turnarounds, while CRG tends to lean toward restructuring and crisis management. For a later lateral into tier 2 or MBB, CPI might give you broader strategy and operations exposure that’s easier to translate into generalist consulting roles, whereas CRG is great if you want deep restructuring expertise but can be a bit more niche. In either case, try to get project experience with strategic elements, market assessments, and cross-functional initiatives, as that will position you better for the move.
best, Alessa :)
Hi there,
These are great networking questions and you should use them as an opportunity not only to get the technical answer, but also to connect with people who work in these areas.
You can use the following guide to figure out how you can identify these sorts of people and how then to conduct the conversations with them:
Best,
Cristian
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