FashionForward is a mid-sized, private-label fashion retailer headquartered in Europe with €600 million in annual revenue. Its product portfolio includes fast-fashion collections for men and women, sold in 220 stores across six countries, and online.
The company currently sources approximately 85% of its total production volume from Bangladesh, heavily relying on just three key suppliers for over 70% of that volume. Their procurement strategy is highly cost-driven, and supplier relationships are transactional. FashionForward has now asked Inverto to develop a new sourcing strategy.
Over the last 18 months, FashionForward has faced increasing procurement challenges:
- A drop in demand for trend-sensitive fashion categories
- Long lead times (up to 40 days), limiting reactivity to seasonal trends
- Repeated shipping delays and FX volatility from Banglades
- Overstocking in basics and stockouts of fashion-forward items
- ESG non-compliance flagged in two factories during an audit
- Growing pressure from the board to increase agility and reduce dependency on Bangladesh
Inverto Case: FashionForward’s Sourcing Shake-up
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