12.2k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

Your client is Italian Beauty Company (IBC), a high quality beauty products company. It is well established in Italy.

One of their major product lines is high quality home hair-color kits. They manufacture these products in-house and sell it through retail outlets and drugstores.

Recently their market share has declined. Their competitor Cosmetica INT. has also become more popular.

IBC would like your firm’s advice.

Do you have questions on this case? Ask our community!
12.2k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Diagram 1

Table 1

Diagram 1

Table 2

Table 3