In-flight Broadband

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In-flight Broadband In-flight Broadband
4.5 5 907
Rating:
4.5 (900+ ratings)
22.7k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

Our client is a startup that can deliver broadband internet aboard commercial flights.The company owns a patent on a necessary technology. They want to know whether their current business model is valid.

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22.7k
Times solved
Intermediate
Difficulty
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Exhibits

In the beginning, only business travelers are viewed as potential clients

Penetration for flat-rate Internet vs. price (i.e.: % of business passangers expected to use the service on any given flight.)

Additional Information

  • We assume that the average client uses 100 MB per flight

Before sharing this information, let the interviewee estimate the average data used per customer!
  • The total revenue per customer is set at $15. This is independent of the amount of data each customer uses.