This is an interviewer-led case; therefore the interviewer should lead the candidate through the case.
Our client Fresh Groceries is a prominent wholesale food company that is trying to increase their profitability.
The client currently sells a variety of food items and is collecting a significant amount of business and generating sufficient profit. However, the company is trying to gain more profitability from its existing lines of business.
2) Please illustrate the relationship between gross margin and what was concluded the x-margin was. (Refer to previous question).