Expert case by Ben
4.2k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

Our client is RedBus, one of several operators of iconic double-decker public transport buses in London. Over the past three years RedBus have experienced declining profitability, as a result of reduced demand for buses due to growth in affordable taxi services, such as Uber.

The client is looking to understand the root cause of the issue and discuss ways to improve profitability.

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4.2k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Exhibit 1 - RedBus Financial and Operational Metrics

Exhibit 2: Number of passengers by route and time of day

Exhibit 3 - Single decker bus economics

  • Other costs are the same as for a double decker bus
  • Assume buses operate 350 days per year