1.1k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

Our client is a consumer packaged goods company looking for top-line growth opportunities. They are considering extending its pre-existing baby products brand (e.g., Huggies) into a new product category – baby clothing.

They are looking for this business to generate +$300M revenue per year, beginning in Year 1.

Should our client enter the baby clothing market?

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1.1k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits