This case is a variation of a real MBB interview in the EMEA region.
This case is interviewer-led. The questions should be used to guide the interviewee.
The challenge in this case rests in the non-profit nature of the Museum. Candidates may be unfamiliar with sources of funding for non-profit organizations.
Your client is ‘Muse 19’, a Museum in Paris with a large collection of 19th century artifacts, predominantly paintings and sculptures. The museum is run by a non-profit organization based in France. The museum is quite popular amongst students, artists and tourists. Last year the museum attracted almost 2 million visitors. Despite this, the museum’s revenue has been declining for the last three years. Surprisingly, other museums of similar nature have been doing much better than Muse 19. The museum director has approached you for advice.
How will you identify why the revenue is declining?
You have a minute to present your findings to the Muse 19 director. What are you going to say?