Expert case by Gaurav

MBB Final Round Case – Non-Profit Museum Revenue Increase

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Case Prompt

Your client is ‘Muse 19’, a Museum in Paris with a large collection of 19th century artifacts, predominantly paintings and sculptures. The museum is run by a non-profit organization based in France. The museum is quite popular amongst students, artists and tourists. Last year the museum attracted almost 2 million visitors. Despite this, the museum’s revenue has been declining for the last three years. Surprisingly, other museums of similar nature have been doing much better than Muse 19. The museum director has approached you for advice.

Part 1 – Case Opening

Part 2 – Identification of revenue sources

How will you identify why the revenue is declining?

Part 3 – Identification of revenue decline in Sales

Part 4 – Best membership price point

Part 5 – More revenue from the tourists

Part 6 – Conclusion

You have a minute to present your findings to the Muse 19 director. What are you going to say?

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