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Problem Definition

Incos is a global manufacturer of writing products with divisions in North America, Europe and South-East Asia. Their global sales are $60 m and their profits amounted to around $30 m. Their European division who manufactures and sells disposable pens is experiencing flattening sales and a decreasing profit.

The client hired you to help him come up with suggestions to get profits back on track.

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41.0k
Times solved
Advanced
Difficulty
Do you have questions on this case? Ask our community!

Exhibits