This case is made to be interviewer-led. Therefore the interviewer should guide the interviewee through the interview.
The case is split into two parts.
The first part describes more qualitative problems and has more open questions that should make the interviewee think about the problem and its solution.
The second part is more about quantitative problems and calculations. The interviewee should try to make his own calculations and solve the questions.
The questions in the big boxes should be read out and shared with the candidate.
kte - kiloton equivalent
Your client, ChemInt, is a global chemicals company that manufactures Ponsulene in some locations around the world.
It has several joint ventures (JV) in Asian markets and in total 5 plants in China, Korea, Thailand, and Taiwan, all of which serve the local markets as well as neighboring markets including China.
Due to the strong demand for Ponsulene and profitable margins in China, a number of new Chinese players are entering the market in China as well as in the neighboring countries.
ChemInt has called in your company to estimate the influences on their business by these happenings.
1. Can China cost-effectively serve the local market compared to ChemInt? Why or why not?
2. Can China cost-effectively serve the local market compared to ChemInt? Why or why not?
3. Which of ChemInt’s international plants will in your opinion have the higher margins? Why?
4. What are ChemInt’s strategic options for market participation? Highlight the pros and cons of each.
What other markets could you think of that could take the large volume in question?
More questions to be added by you, interviewer!
At the end of the case, you will have the opportunity to suggest challenging questions about this case (to be asked for instance if the next interviewees solve the case very fast).