Problem Definition
Your client, Port-Pouri, is a discount retailer in Portugal having 130 stores spread throughout the country and thereby being the largest player in the market. It is more profitable and has a higher market share than the closest competitor (75 stores). This competitor has recently been bought by SPARnien, the largest discount retailer in Spain, who plans to convert all 75 stores into SPARnests, the infamous stores that made the company so successful in its home turf. The CEO of Port-Pouri is worried and asks for your advice. Should she react, and if so, how?
