Cookie and Privacy Settings

This website uses cookies to enable essential functions like the user login and sessions. We also use cookies and third-party tools to improve your surfing experience on preplounge.com. You can choose to activate only essential cookies or all cookies. You can always change your preference in the cookie and privacy settings. This link can also be found in the footer of the site. If you need more information, please visit our privacy policy.

Data processing in the USA: By clicking on "I accept", you also consent, in accordance with article 49 paragraph 1 sentence 1 lit. GDPR, to your data being processed in the USA (by Google LLC, Facebook Inc., LinkedIn Inc., Stripe, Paypal).

Manage settings individually I accept
  1. Dashboard 1
  2. Case Library 2
  3. Candidate-led (usual style) 3
  4. Intermediate 4
  5. Fire & Water Remediation Services 5
Case

Fire & Water Remediation Services

Solved 7.1k times
Fire & Water Remediation Services We are a profitable American provider of fire and water remediation services. We are generally hired by insurance companies to provide cleaning services in the wake of burning and flooding damages. We we would like your counsel on whether to enter the growing USA traditional residential cleaning market or not. Traditional housecleaning usually takes place 2-3 times per month.  
4.4 5 588
Difficulty: Intermediate | Style: Candidate-led (usual style) | Topics: Market sizing, Market entry, Market analysis, New product

Problem Definition

We are a profitable American provider of fire and water remediation services. We are generally hired by insurance companies to provide cleaning services in the wake of burning and flooding damages. We we would like your counsel on whether to enter the growing USA traditional residential cleaning market or not. Traditional housecleaning usually takes place 2-3 times per month.

Comments

The case is designed to be presented to the candidate by an interviewer, who plays the role of a representative of an American provider of fire and water remediation services.

Short Solution (Expand)

Detailed Solution

Paragraphs highlighted in green indicate diagrams or tables that can be shared in the “Case exhibits” section.

Paragraphs highlighted in blue can be verbally communicated to the interviewee.

Paragraphs highlighted in orange indicate hints for you how to guide the interviewee through the case.

The interviewee should perform a back-of-envelope calculation which answers two key questions:

  • What is the size of the market?
  • Should the firm enter the market?

Suggested Case Structure:

Share Diagram 1 with the candidate if deemed necessary.

I. Market Size

  • The population of US is approximately 320 million and the average household size is 2.5. Therefore we can say that there are approximately 125 million households
  • We can split these households according to their annual income. Approximately 50% households earn more than and 50% earn less than $80k per year
  • Assuming 35% of households earning more than $80k and 15% earning less than $80k are willing to pay for these services, we get 35% of 125/2 households + 15% of 125/2 households =31.25 or approx. 30 million households will buy the annual service

Correct the candidate if he assumes different percentages for willingness to pay of households.

Assume annual cleaning fees of $1600.
  • Therefore the market size would be $1600 * 30mn or approximately $50 billion

II. Competition

If asked about competition, provide the following information to the candidate:

  • National players - 15% of the market
  • Local players - 20% of the market
  • Independent individuals - 60-70% of the market

III. Customers

If asked about customers, provide the following information to the candidate:

  • Customers of national players usually rate quality over price
  • Customers of independent individual cleaners usually give more weight to price than quality
  • Customers of local players look at a mix of both quality and price

IV. Profitability

If asked about profitability, provide the following information to the candidate:

  • The national players charge an average price of $60 per cleaning service (4 hour job)
  • $10 per hour worth labor costs would be incurred by the client
  • Additionally one job requires $5 worth cleaning materials

V. Synergy/Core competency

Provide the following information, if requested

  • The household cleaning market is quite similar to the disaster remediation market
  • Even though the sales processes are quite different, the client could leverage its contacts and customer ratings in the cleaning market

VI. Solution

The market is large and looks attractive; the client also has transferable skills and contacts.

We can do a preliminary margin analysis:

[$60 price] - [4 hours * $10 hourly labor costs] - [$5 cleaning materials costs] = $15

Profit margin = 15/60 or 25% profit margin

Important things to do before entering the market:

  • Develop a value proposition to the prospective quality-conscious clients
  • Research and anticipate likely competitive reactions

VII. Conclusion

The size of the US household cleaning market is $50 billion; it is large and attractive (25% margin). Therefore the client should enter the market.

Difficult Questions

If the interviewee solves the case very quickly, you can come up with more challenging questions.

Download case
Related BootCamp article(s)

Market Sizing

Market Sizing Questions are used to test your quantitative & reasoning skills. Learn more on how interviewers evaluate your given answer!

2 Q&As

The Value Chain

The Value Chain - as e.g. by Porter - is a classic framework to structure the activities of a business and add value to products by transforming resources.

4C Framework

Get an overview over a company’s customers, competition, cost and capabilities by conducting a 4 C analysis in your case interviews

Approaching a Case

In order to get into consulting, the case study is the most important element of the interview. Here, you can learn the specific skills and concepts to solve them.

1 Q&A

Income Statement

The income statement, also known as profit and loss statement, is a summary of the revenue and costs over the last year. Costs are subtracted from revenue and as a result, either positive or negative net income is generated. The income statement belongs to the three financial statements together with the balance sheet and cash flow statement.

4.4 (588 ratings)
4.4 5 588
Case exhibits